Retention marketing for DTC brands
Acquiring Customers Is Expensive. Keeping Them Is Our Job.
Kuratyx is the retention marketing agency for DTC brands. Your ads win the first order. Our retention engine wins every order after, across email, SMS, and every channel you own.
Trusted by the fastest-growing DTC brands
How Kuratyx Work
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Audit the system.
We go through the account the way a technician goes through an engine: Email Deliverability, Flow Automations, Manual Campaigns, Integrations, Subscriber List Growth, SMS setup. You get the findings whether or not you hire us.
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Find the leaks.
Every account has them: a welcome flow that lands in spam, a churn segment nobody built, sending campaigns quietly hurting inbox placement. We rank them by revenue at stake.
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Rebuild the journey.
Within 30 days of starting, you have a written retention roadmap and the highest-value flows live and campaigns sending.
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Optimise forever.
Campaign calendars, A/B tests, automations, segmentation refinements, and monthly reporting against one number: revenue from customers you already have.
The Problem
Most brands are paying twice for the same customer.
Acquisition costs keep climbing. Every new order costs more than the last, margins tighten, and the only answer most brands have is to spend more. Meanwhile, the customers who already bought quietly drift away with no welcome sequence, no post-purchase journey, no reason to come back.
A customer who already trusts you costs a fraction to reach and converts with far less effort. Retention is not a channel you bolt on at the end. It is the part of the business that decides whether growth compounds or stalls.
One connected journey.
We don’t sell promises.
We deliver revenue.
DTC brands with retention systems built
Revenue generated through Klaviyo
Generated for one brand in five months
Deliverability score after a full rebuild
Results in action.
£159K to £1.9M in five months.
Besque had a list and no retention system. We audited the account, fixed the leaks in their product subscription funnel, rebuilt the lifecycle from welcome to win-back, repaired deliverability, added SMS, and put a real campaign calendar behind it. In five months, Klaviyo-attributed revenue grew from £159K to £1.9M.
Read the full case study$1,899 to $33K in the first month.
AirVape had a large list and no system to use it. We audited the account, built a campaign calendar with personalised messaging for each segment, set up a lead magnet signup form with automated nurture flows, and launched a referral and loyalty programme. Existing subscribers started buying again, and repeat buyers became advocates. In the first month, Klaviyo-attributed revenue went from $1,899 to $33K, and Klaviyo’s share of store revenue rose from 7% to 49%.
Read the full case studySee how connected retention systems turn customer relationships into revenue.
View all success storiesPlatforms we use across the retention ecosystem
Most agencies use a megaphone.
We curate.
Retention is the only thing we do, so every message is chosen before it's sent.
Most agencies
THE MEGAPHONEPlan the campaign, then pick a segment, or send it to everyone.
When the calendar says Tuesday.
Reactive communication.
A fixed retainer, whether your revenue grows or not.
Sign first, see the work later.
Kuratyx
THE CURATORChoose the segment first, then build the campaign around what those customers need.
When the customer's behaviour says now.
Proactive leadership.
We earn when you grow. No growth in 90 days? Your next month is free.*
See real work on your brand first.
Your customers can tell the difference. So can your revenue.
*Growth is measured against a baseline agreed at the start, using click-based attribution. Requires timely approvals and full account access. Full terms are in your proposal.
The revenue is already here.
You don’t need more customers to grow. You need more from the ones you have. Let’s start with a 30-minute call.
Schedule a strategy call